Soft2Bet is a globally recognized iGaming technology company delivering next-generation turnkey solutions for online casino and sportsbook operators across regulated markets. Known for its rapid growth, advanced gamification, and compliance-first approach, Soft2Bet has become a benchmark for innovation and performance in the modern iGaming industry.
As both a B2B technology provider and a B2C operator, Soft2Bet combines deep operational expertise with cutting-edge technology—helping partners scale faster, retain players longer, and maximize long-term revenue.
What Is Soft2Bet? | Global iGaming Solutions Provider
Soft2Bet is a leading iGaming technology company specializing in:
- Turnkey casino and sportsbook platforms
- Advanced gamification systems
- Player Account Management (PAM)
- Fully managed operator services
The company is best known for its award-winning MEGA (Motivational Engineering Gaming Application)—a complete gamification solution designed to dramatically improve player engagement, retention, and lifetime value.
Operating across multiple regulated jurisdictions, Soft2Bet supports operators with scalable, compliant, and market-ready solutions.
Company Background and Vision
Soft2Bet was founded in 2016 by industry entrepreneur Uri Poliavich, whose vision was to transform iGaming through innovation, engagement-driven design, and sustainable growth models.
Leadership by Uri Poliavich
Under Poliavich’s leadership, Soft2Bet evolved from a startup into an internationally respected iGaming powerhouse. His focus on gamification, regulated growth, and user-centric design directly led to the creation of MEGA—now one of the industry’s most impactful engagement solutions.
Today, Soft2Bet employs 100+ professionals across technology, compliance, product, and operations.
Licensing, Compliance, and Global Availability
Soft2Bet operates under 19 licenses across 11 jurisdictions, demonstrating a strong commitment to regulatory excellence and responsible gaming.
Key regulated markets include:
- Denmark
- Sweden
- Romania
- Ontario (Canada)
By working within some of the strictest regulatory frameworks globally, Soft2Bet ensures long-term stability for operators and maximum protection for players.
MEGA (Motivational Engineering Gaming Application)
Launched in 2023, MEGA is Soft2Bet’s flagship gamification solution—and a defining innovation in iGaming engagement.
MEGA is not just an engine. It is a complete solution designed to deliver real business value, not merely technical functionality.
Core Capabilities of MEGA
- Personalized reward systems
- Intelligent bonus triggers
- Advanced player segmentation
- Dynamic missions, achievements, and progression mechanics
Proven Business Impact
MEGA delivers measurable results for operators:
- 4× increase in player screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposit amounts
- 45% growth in ARPU
By combining psychology-driven engagement with real-time data intelligence, MEGA sets a new industry standard for gamification profitability.
Soft2Bet B2C iGaming Brands
Soft2Bet operates several successful B2C brands, each localized for its specific market and audience.
Active brands include:
- Betinia – Denmark, Sweden
- Campobet – Denmark, Sweden
- Tooniebet – Ontario, Canada
- Quickcasino – Sweden
- Don.ro – Romania
Each brand features:
- Local language support
- Market-specific UX/UI
- Curated game portfolios
- Responsible gaming tools
This hands-on operational experience directly strengthens Soft2Bet’s B2B offerings.
B2B iGaming Operator Solutions (Turnkey Platforms)
Empowering Operators at Scale
Soft2Bet provides end-to-end iGaming solutions designed for fast market entry and sustainable growth.
Included solutions:
- Frontend customization & branding
- Casino integration (12,500+ games)
- Sportsbook integration
- Advanced PAM system
- Managed services (support, risk, compliance)
- Multi-provider payment integrations (70+ methods)
Operators can launch, scale, and optimize—all from a single, fully compliant ecosystem.
Soft2Bet Invest: €50M Innovation Fund
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million innovation fund focused on:
- iGaming startups
- Casual gaming innovation
- Emerging technology solutions
Industry Recognition
In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, recognizing its impact on innovation, mentorship, and industry growth.
Responsible Gaming & Player Protection
Responsible gaming is a core pillar of Soft2Bet’s strategy.
Key commitments include:
- Dedicated compliance and RG teams
- Continuous audits by gaming authorities
- Advanced fraud detection systems
- Player protection tools beyond regulatory minimums
Soft2Bet operates with transparency, fairness, and long-term sustainability at its core.
Unique Features That Set Soft2Bet Apart
- Customizable Gamification – Avatars, collectibles, city-building mechanics
- Flexible Integration – Operators choose their gamification stack
- Massive Game Portfolio – 12,500+ games, 1M+ live events annually
- Global Accessibility – 20+ languages, 70+ payment methods
These differentiators enable Soft2Bet to outperform traditional platform providers.
Awards & Industry Recognition
Triple Winner – 2025 Global Gaming Awards EMEA
- ✔ Executive of the Year – Uri Poliavich
- ✔ Platform Provider of the Year – Soft2Bet
- ✔ Product Launch of the Year – MEGA
Additional Honors
- iGaming Sword Award 2023 – Turnkey Supplier of the Year
- Platform Provider of the Year – 2025
- Product Launch of the Year – 2025
Final Thoughts: Why Soft2Bet Leads the iGaming Future
Soft2Bet is more than an iGaming supplier—it is a technology innovator, growth partner, and industry leader. With MEGA redefining engagement, strong regulatory foundations, and continuous investment in innovation, Soft2Bet is shaping the future of online gaming worldwide.
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